Keeping OneSource’s product line looking good for the big boys at 3M.
OneSource is an authorized distributor of 3M™ products, focused primarily on after-market products to enhance and protect the cosmetic appeal of vehicles. The direct customers of OneSource are auto dealers, as their products are usually applied at the time of sale or shortly thereafter, but their branding and materials must also appeal to the new vehicle owners so the dealers can effectively position and sell the upgrades. DesignPoint had to develop an exciting and dynamic identity that would help OneSource simultaneously communicate to two very different types of customer.
If you have ever purchased a vehicle, you know that the most dreaded part of the sales process is when the dealer begins to list potential add-ons for your new machine. This stigma is exactly what OneSource had to overcome. They knew that the dealers would only have moments to make the initial pitch on their products and they needed to immediately grab the attention of the consumer and show them the unique benefits of the upgrades available. We decided to use bold colors and clear images to make a swift and positive impression on the viewer. The OneSource logo, for example, immediately communicates protection. The hope is that the consumer will imagine their new paint job behind the blue OneSource shield.
The next critical piece of the materials was the need to visually communicate the three main products quickly and precisely: Interior Protector, Paint Protection Film, and Window Tint. A brief glance at the primary images helps the customer recognize what is available: protection from stains, protection from rock chips, and protection from the sun. If any of these items are things the new car buyer is interested in, they will immediately make a connection with the appropriate product and may then decide it is worthwhile to read more of the details.
Another important focus of the materials was the existing 3M™ brand. 3M™ and Scotchguard™ are recognized and trusted identities that also help to reassure the customer of the product quality. In an attempt to keep a consistent look to the design elements of the brochure, we took several liberties with the 3M logo that would normally be against their standard rules of usage. In order to achieve a more dimensional look to compliment the overall design, we added color variation to the logo as well as shadow effects. A nice pat on the back for the overall design of the brochure is that 3M™ authorized the deviations from their normal identity, which is almost unheard of. That was something we couldn’t help but feel proud of.
OneSource has come to us for the design of their logo, website, brochure, posters, business cards, sell sheets, and even a video presentation designed to run in a digital frame at sales counters. We look forward to all the new and exciting ways we will be able to help them keep those new vehicles and their identity looking fantastic!
Below are some of the things we’ve done for OneSource…
“DesignPoint has done an outstanding job at designing our point-of-sale-materials. We utilize the materials in several states and have received rave reviews from franchise car dealers, who are our main clients, as well as our business partner, 3M. We frequently refer clients and colleagues to DesignPoint, as we know they do superior work.”
— Scott Graham, Managing Partner, OneSource