Our Services…
Logo & Brand Design
Logo design is a very important part of establishing your company identity. A logo should represent the style and personality of your company and appeal to your target market. DesignPoint has designed and developed unique and effective logos for clients that attract customers and help create a sense of stability and professionalism. Your logo is most effective when it is utilized and supported by all of your marketing materials — creating a cohesive brand that will be instantly recognizable to anyone who sees your advertisements, vehicles, brochures, or other promotional items. We can also help you evaluate your existing logo to see if it can be improved, redesigned, or rebuilt to better serve you in today’s high-definition marketplace.
Our 7-Step Logo Process
1
DESIGN BRIEF
The first step in a logo design project is for us to meet with you about your needs and your vision for your new identity. It is always nice to meet in person to get details, brainstorm concepts, and get a feel for your brand, but a phone call or video chat works just fine as well. We will use your direction and initial feedback to guide us throughout the project.
2
RESEARCH & CONCEPT
Next, we look at the target market for your brand and the overall style or feel that you want to communicate when people interact with your company identity. If you have provided us with examples of other logo elements and color schemes you have seen that you like, we consider those as we begin to develop an overall concept.
3
SKETCHES
In most cases, the designer will sit down with pencil and paper and sketch out their initial ideas. This amounts to brainstorming and fleshing out concepts. These rough drawings are rarely shown to our clients, but they allow us to quickly gauge proportions and explore designs and directions to evaluate their effectiveness.
4
INITIAL COMPS
The next phase is what usually takes the longest to complete. This is where the designer picks their favorite sketches and begins building the logo concepts digitally. The requested number of comps (and perhaps a few variations) will be compiled and presented for review. These comps will be sent as a PDF via email, with a brief description of the thought process behind the design choices.
5
FEEDBACK & REVIEW
Now you get the opportunity to review the provided comps and give us feedback on any revisions you might like to see. Most commonly these are color variations, repositioning of elements, and font selection. It is always fantastic when one of our first round comps is perfect right out of the gate, but we normally expect that there will be at least one round of revisions before we get it just right.
6
FINAL REVISIONS
The designer will take your feedback and create another round of comps focused on the requested changes. At this point, we are usually pretty close with one of the concepts and all that remains is to make a few additional tweaks to complete the design of your new company identity. Our aim is to always create a design that you are excited about, and one that we will proudly add to our portfolio.
7
FILE PREP & DELIVERY
The last step is for a designer to prepare and provide the finalized logo in a variety of formats for you to use in different applications. Most commonly, we provide the color logo and a black and white or grayscale version in vector formats for use by sign or print companies, and various web-friendly raster file formats for your email signature or website.
Website Design
It’s no secret that people are turning to the web first when they need a product or service. Your potential customers search for you online and often decide whether or not to work with you based on what they find. It’s important to have a website that functions properly, looks professional, has relevant and up-to-date content, and ranks reasonably well in search engine results. We have experience designing and creating websites in WordPress and HTML. Using tools like responsive design and content management systems, we can help you ensure that your site will look and function great on desktop and mobile devices and that you can quickly and easily add content to keep your site up-to-date and ranking high.
WordPress Website Development
Whether you need a basic informational website or a complex site with event registration, a shopping cart, or other features, we can help you develop and maintain your online presence. WordPress allows website administrators to quickly and easily make updates to content. Up-to-date content helps your site stay relevant and promotes good search engine optimization (SEO).
WordPress Website Maintenance
Due to the continuously changing landscape of internet technology, WordPress core and plugin updates are released frequently to keep websites functioning properly and to reduce vulnerabilities. DesignPoint offers a maintenance program for a flat monthly fee which frees you from the burden of keeping your core site functionality and security updated. Contact us today for more details.
Print Design
While it may be true that companies are turning more and more to digital means for promoting themselves and their services, printed materials still have an important place in the marketing strategies of many businesses. While business cards, letterhead, and envelopes are essentials for any company, brochures, flyers, postcards, and sell sheets continue to play a critical role in communicating capabilities and detailed information to existing and potential customers. Print also extends beyond paper to a wide variety of promotional items such as t-shirts, hats, pens, signs, and much more. DesignPoint has vast experience in all aspects of print design and we can help you choose the best materials and methods to get your brand and message out in the physical world for people to touch and feel.
Book Cover Design
We have many years of experience working with publishers and authors from around the world to create eye-catching designs that represent their titles. People will ultimately buy a book that has a story or subject that they are interested in, but the first step is to get them to pick the book up off the shelf (or click on it in the online world) to find out what it’s about. Our goal with book cover design is to create concepts that are complementary to the title and geared towards the target audience so potential readers will have a good feel for the book, be encouraged to look closer, and be motivated to read between the covers.
Cover design in the age of eBooks
Large brick and mortar bookstores seem to have become an endangered species, and readers are turning more and more to eBooks for convenience. However, digital delivery of the written word is far from taking over the industry, as eBooks only account for about 12% of total trade revenue in the United States.[185] Even if your words don’t find their way to a printed page, an effective cover is still important for attracting readers, and the same design principles apply to covers whether they’re in print or online. We can create a book cover design that will set you apart from other books, and we will provide cover image files in the proper formats for whichever online retailers you choose.
Everything Else Design
Some of our favorite projects are ones that start with the question “Can you guys find a way to do this?” We have helped our clients get their message out to potential customers and constituents in a variety of fun and unique ways, including vehicle wraps, playing cards, tradeshow displays, pins, banners, lunch boxes, product packaging, labels, direct mail campaigns, banner stands, coins, ID badges, signage, stickers, billboards, menus, and exhibits. We have also dabbled in custom framing, photography, game design, and even a little interior decorating. We can customize your e-newsletter, design a product display, recreate a graphic, or touch up a family photo. Just let us know what you need and we’ll see if we can make it happen for you.
