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SongSelect™ Leads the Way with a Whole New Look
Christian Copyright Licensing International’s (CCLI) SongSelect™ worship music licensing service is the industry standard for online worship song chord sheets, lead sheets, vocal sheets, lyrics and sound sample subscriptions. It’s one of the many CCLI brands DesignPoint works on. After the SongSelect™ website went through a recent facelift, we updated their advertising materials to fall in line with the new look and give everything a unifying edge.
In the 1980s, copyright holders began suing churches for infringement due to their practice of distributing photocopied song lyrics to members of the congregation during worship. In order to avoid violation of federal law, churches are technically required to seek express permission from copyright holders before making any copies or duplicates of song lyrics or other materials. Most congregational employees are either unaware of that requirement, or are under the false assumption that nobody would consider suing a church.
In response, CCLI developed SongSelect™ as a way to help churches stay compliant with federal copyright law. SongSelect™ introduced the concept of “blanket permission” which gave churches the ability to distribute copies of song lyrics, legally, by paying one subscription to access a huge catalog of music. CCLI worked with musicians and labels to negotiate their participation in the service; saving time, money, and liability for worship leaders in churches around the world.
We have worked with CCLI for many years to help them spread the word about their many services. As you can see from the sidebar to the right, the SongSelect™ branding has changed quite a bit over the years. We’ve been excited to produce designs that tie into trends in the Christian music industry, but also remain appealing to a wide demographic of congregational leaders. Most marketing campaigns for CCLI include brochures and direct mail pieces which are intended to drive people to www.songselect.com so they can sign up and gain immediate access to all the tools available with the service.
In the most recent incarnation of CCLI’s SongSelect™ marketing materials, we were directed to match the style of their recently redeveloped website. It is always a challenge to incorporate an existing look with a style set by an outside source, but we feel like the results speak for themselves. Below you can see some of the many pieces that take advantage of the updated look. We pulled design elements and styles CCLI liked from the 2010 marketing campaign and married them with screenshots and elements from the new website, such as buttons and icons. It is important to us that we maintain consistency throughout a brand. This new style ensures that when a potential customer looks at a brochure, visits the website, or downloads an order form, the unifying look and feel immediately makes them recognize that they’re looking at SongSelect™ materials — and that the brand is professional, trendy, and reliable.
It has been great to work with CCLI and to help them protect churches from crippling lawsuits while providing them with everything they need to create fun and effective worship services. We have been able to provide CCLI with web banners, microsites, stationery, brochures, order forms, print ads, direct mail pieces and so much more — all with a consistent look and feel. There is nothing we like better!
Some of CCLI’s SongSelect™ current advertising materials...
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